Redesigning NASA from the ground up
The new NASA Design System
For decades, NASA agencies and programs tackled their web presence independently, leading to over 3,000 divergent websites. Blink has developed a comprehensive design system, and content strategy that prioritizes user needs, inclusive design (accessibility), education, storytelling, and incredible amounts of freely available scientific data.
As Head of Science & Climate Design at Blink, I was fortunate to lead the multidisciplinary team that is providing Research, Design, Content Strategy, SEO, and Accessibility consulting services for this multi-year project. This project is the crown jewel of my Planet Centered Design portfolio. It is absolutely the highlight of my long design career. Beautiful content, one of the world’s most recognized and loved brands, amazing clients who are dedicated to the advancement of science, engineering, and exploration.
“In addition to our typical dedication to designing a delightful user experience, we are equally committed to making NASA the world leader in scientific communication design”
Peter Stern - Head of Science & Climate Design, Blink
The Phase 2 Team
“Getting the opportunity to lead the redesign of NASA.gov is a designer’s dream project”
Peter Stern - Head of Science & Climate Design, Blink
Future NASA Website Vision
“Meeting the needs and expectations of our next generation of science enthusiasts, explorers, and dreamers will require us to think differently than ever before.”
Dr. Jim Green - NASA’s Chief Scientist
Project Phase 1 - Research & Strategy
Evidence-driven design
Research informed strategy
Content Strategy
SEO Strategy
Information Architecture
Design & Prototyping
Example of timeline detail
Missions interface examples
