NASA TV Research, Strategy, & Design Designing a delightful, modern, cross-platform experience for the next-generation NASA TV A delightful experience on any device A cohesive modern experience on multiple platforms Native App Navigation Model A viewing experience that supports multiple sizes and orientations Scheduling UI supports live and programmed broadcasts Designing a cohesive cross-platform experience that leverages native device design patterns Topic based viewing - “No dead ends” is a key design principle The new design provides the ability to promote content (upcoming, popular, new, related, historical, etc.) will increase viewership and broaden the audience New design supports Apple TV, Fire TV and Roku Example guidelines